What a year it was: we re-elected a president, hosted a national political convention, played a pivotal (or supporting) role in various scandals – and boosted our use of social media.
Biggest Trends for Social Media in Tampa
Social media as a marketing tool continues to grow by leaps and bounds. Here’s the lowdown on how it affected you, the small business owner – and how it is expected to impact you in 2013 and beyond.
Mobile use – The number of people who use mobile internet was expected to top one billion worldwide. More than half of Americans are using it now and that’s expected to top 65 percent by 2015… according to one survey. It’s convenient and developers are making it easier than ever. Mobile and WebKit-powered smartphones are edging out desktop web browsing. And that’s a great development for you: it enables you to reach people where they are in real time.
More Social Sharing Sites – Facebook continues to be an important tool to reach existing and potential customers, but such upstarts as Instagram, Tumblr, Pinterest and Spotify are grabbing market share, too. Each has a niche, but you, the best development of all is that these start-ups are integrating the likes of Twitter and Facebook in to their service.
Google – Search engines, including Google, Bing and, yes, YouTube, are changing their algorithms at a dizzying pace. Think well-written and engaging content, meaningful information, YouTube videos and original ideas. Keep it real, keep it fresh.
Web searches are also putting a premium on localized searches, known as geo-specific. That means your social media in Tampa is kept within the bay area. People searching for your goods or services will be directed to area websites. Tip: When writing your content, add a few local cities to the wording. It will make a huge difference.
Email marketing – It’s tried and it’s true. Despite improvements in spam filters, it pays to market via email. It’s direct, cheap, effective if you’re smart about what you put in subject lines, and it’s FREE marketing.
Ready to take the leap into social media in Tampa? Make a New Year’s Resolution to do it. It’s never too late to jump on the bandwagon. There’s really no been-there, done-that with the Internet. By nature, it’s constantly fresh.
Take that step to outsource your social media in Tampa. Personalized Marketing – we are the bay area experts in developing social media presence for businesses.
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