Facebook has become an all-in one tool for social media in Tampa. It is an advertising and marketing powerhouse that can be totally FREE. Given that millions of people check in several times a day, it has become more than a national pastime; it’s almost an addiction.
But, admit it: there are times when it can be too much of a good thing. We all know people who go giddy with it, posting almost every hour and changing their profile picture a few times a week or even every day! We all know folks who ask others to post something to their status for an hour to “prove” they are true “friends.”
Uh-oh! Does this describe YOU?
If you own or manage a business, think about how this might come across to existing customers and people you know who could become customers. Establishing and maintaining a strong brand identity is vital. It is important to keep your social media looking consistent.
Think of it this way: What if your favorite retail store or fast food restaurant changed its logo every few days? How would that come across to you? Would you trust it as much?
Tips for Effective Facebook Campaigns:
- If you are a small or medium sized business making a foray into social media in Tampa, do not make the mistake of muddling your corporate identity by changing pictures too often.
- Do not jam up people’s feeds with 4, 5, 10 or more posts a day – especially back to back. This is equivalent to spam, ladies and gentlemen!
- Keep your business posts related to business and allow your personal profile posts to brand who YOU ARE.
- Asking people to post something to their status, especially “for an hour” can make people feel obligated to do it. Not that people don’t want to, but more than likely, they don’t have the time. If they use their Smart Phone for viewing Facebook, it is not always easy to copy and paste posts. I can’t tell you how many times I felt ‘bad’ because I couldn’t honor the request to cut and paste a post for however long the requested duration was…I just didn’t have time that day ;(
When you want to make an impact through your social media in Tampa, think about your reputation and other people’s time. Keep posts short, professional, relevant and necessary. They will have so much more of an impact.
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