Why are photos so vital to your social media success? In the growing world of social media, visuals such as photos, memes, and videos are becoming essential.
A picture paints a thousand words. No, really, pictures convey so much, they change the dialogue. One picture can make people get behind an issue, show emotion, and make people take action. One picture can change the world, so why wouldn’t you use them in your social media marketing? They are vital to your success.
Go look on any of the major and very successful social media sites and see what is on most profiles: pictures. Facebook recently added a cover photo as well as profile pictures. Memes, pictures with sayings on them, abound. Pinterest is nothing more than a digital scrapbook or bulletin board. Pictures have to tell the story because there isn’t much text. Politics uses this idea every election. They take a small snapshot of a situation and make it say what they want it to say; a picture of a candidate doing something like a face palm, then add a few words and voila, a story is told.
What you need to do in social media marketing is use your pictures to tell a story. Here’s how. First, show action. Post photos of your employees working, instead of standing arm in arm. Doing that also helps show relationships. How they interact will embed a “relationship” in the photo which will trigger all sorts of emotions in the viewer. That means they are feeling what you wanted them to feel. Be sure to tell the whole story. Show a beginning, middle and end. Use a small series of photos to tell the whole story. For example, imagine a veteran entering a rehab, then working with a physical therapist for weeks, and finally going home to be with family. You can post these photos one by one, or create a single image that includes the entire story.
Memes are a great example of the next step, using a combination of information and image. Telling a story this way is very powerful.
Let your followers, fans and subscribers, do the same with each other about your products. You could even make it a contest. People are and always have been storytellers. By allowing everyone to see your stories, and help tell them with their own additions, people will become loyal customers. Using your social media marketing to your best advantage means putting photos into your everyday social media postings.