Keeping your social media marketing updated is more important than ever. So, how often should you update your social media? In today’s world of instantaneous information, people have the attention span of a gnat! That means you need to update your social media more often.
If you are using social media marketing to your advantage, you have several outlets, including Facebook, LinkedIn, Twitter and others. Each has expectations as to how often things should be updated. Generally you should be updating them daily.
Twitter is one of your social media that should be updated frequently. Your followers expect frequent tweets. If they are let down, they will “unfollow” you on Twitter. If that happens, you won’t have an audience. You should aim for 4 to 5 tweets a day to start, but aim for more. Don’t tweet just anything, but share some type of relevant and valuable information. Many Twitter followers are checking tweets all day, every day. There is one way to automate it so that you aren’t on Twitter all day. Use a tool called Hoot Suite, which allows you to schedule your tweets in advance. Twitter is one of your social media that needs more of your attention than some of the others.
LinkedIn is a great business tool as a business to business social media site. For status updates, though, it makes sense to post once a day. This is because generally business people will be more annoyed with multiple updates. More than that makes you look “spammy”.
Facebook has been a great place for business, but it also is a personal space. From the perspective of looking for customers, multiple daily posts are expected. As with Twitter, if you don’t interact with your “friends” they will go away. The key, however, is to remember that you are presenting yourself as a business, and should remain professional at all times.
Blogging is a great way to get information out there to your customers and prospective customers. So update your blog with great information, at least weekly, or more. Just be consistent in quality content.
Of course, if you don’t have time to do all these updates, don’t give up on your social media. Just hire someone to do it for you. A marketing company will know the ins and outs and how to get the best content up for you.
Looking for a great Tampa Bay social media marketing company? Give me a call today! 727.505.5384
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