Category Archives: Google

Importance of Google in Evolution of the Internet

In all of the history and evolution of the world wide web, Google has been unquestionably of importance in the expansion of the internet.

Contrary to a myriad of other claims on instigating it, the internet was born, in a much simplified form, in 1969. Since that time it has grown from a network of college computers to the vast worldwide network we have today.

Importance of Google in Evolution of the InternetBy the early 1990′s the internet was still not used on a large scale basis. However there was a company on the horizon who would change all of that. Google was “born” in 1996. Its founders, Larry Page and Sergey Brin found a better way to make searching the internet easier. Conventional search engines ranked results by counting how many times the search terms appeared on the page.

Page and Brin found a way that analyzed the relationships between websites, a system they called PageRank. It determines the relevance by the number of pages, and the importance of those pages, that linked back to the original site. This system eventually became Google. The name originated from a misspelling of the word “googol”, the number one followed by one hundred zeros. Eventually Google became the top search engine on the internet.

Through the search engine, Google added other services. They implemented technologies that determine user interests and target advertisements that are relevant to them. Google Analytics allows website owners to track where and how people use their website.

Google advertisements can be placed on third-party websites. Google’s AdWords allows advertisers to display their advertisements in the Google network. They are done by either a cost-per-click or cost-per-view scheme. Google AdSense, allows website owners to display these advertisements on their website, and earn money every time ads are clicked.

Google also got involved on the mobile internet. In 2007, Google started to work on a mobile phone, that eventually became Android, a mobile operating system that is used in millions of smart phones worldwide. The first Android phone was released in September 2008, after that, Android phones gave Apple a run for their money in the smart phone market. Now the Google influence in the mobile internet and Android phones are part of the fabric daily life with technology.

Social Media Marketing – How Google+ Helps with SEO

Search engine optimization, or SEO, is something that every business needs. These days if you aren’t visible on the internet, your business may as well be invisible. Social media marketing is the easiest way to boost your SEO. When talking about SEO, being at the top of the list is the end game goal. YouContinue Reading

Biggest Trends for Social Media in Tampa 2012

What a year it was: we re-elected a president, hosted a national political convention, played a pivotal (or supporting) role in various scandals – and boosted our use of social media. Biggest Trends for Social Media in Tampa Social media as a marketing tool continues to grow by leaps and bounds. Here’s the lowdown onContinue Reading

2012 GOP Convention Makes a Winner out of Social Media in Tampa Bay

Whatever our political persuasions, we can all agree on this: Social media has forever changed the business of politics. Exhibit A: the GOP convention and social media in Tampa. The Republican National Convention is live-streaming all events through Google. If you have an Internet connection or Wi-Fi access, you’ve got a ticket to the frontContinue Reading