Blogging is a great way to brand your business and further your online marketing efforts. You have made strides in your businesses social media efforts, but you’ve hesitated at blogging. For whatever reasons you may think it’s not really something you need to do, rethink it.
Blogging is a great way to help your customers get to know you and build a rapport and trust. It’s a phenomenal way to tell your story; how you got into business; who you are; how important your customers are to you. It can build your business brand and show your customers and potential customers that you have the expertise and know how to help them. It’s the best way for them to see you as something more than just the owner of “that store.”
It’s not hard to do! Just pick a topic and write. Just be yourself. Start blogging once a week. Make your article focused and well headlined. Let it grab the attention of the reader. Not a great writer? Work with a great marketing company to help you. The ideas can be yours, let them know who you are, how you think and your humor, then let them write the words. But do it. It’s that important.
After you have the piece, then use all your other social media to promote it. Get your friends and family to share it on their social media as well. When others find that they like what you write about they will share it with their own networks and it grows.
Blogging is easy to integrate with e-mail marketing and other social media. Get your ideas out. Get your expertise out. Get your story out. Blog weekly and let everyone know that you and your business are here to stay! This is a great way to brand your business and further your online marketing.