Social media should be a huge part of any marketing strategy for any business. The problem is when you limit yourself to Facebook. With so much out there, don’t do it. Mostly because it can be a huge problem if you don’t think through who owns your business page. Facebook has millions of users and… Continue Reading
Social media marketing can be done by outsourcing or do it in house. Which is better for you? It depends on how serious you are about your social media marketing. It is and will continue to be incredibly important to your business. Whose hands you leave it in should be someone who knows that these… Continue Reading
Social media has become a huge part of marketing today and there are so many platforms. Which platform or platforms you use depends largely on whether you are a business to business (“B2B”) or business to consumer (“B2C”) business. B2B is a relationship between businesses. It describes transactions between businesses, like manufacturer and a wholesaler,… Continue Reading
We often find that our social media marketing clients are anti-Twitter. They don’t understand how effective 140 characters can be so they call the whole platform “stupid”. What we have found is that done effectively, Twitter can be one of the sharpest tools in your arsenal! When working on your social media marketing Twitter is… Continue Reading
Unless you have been under a rock for the last few years, you know social media is everywhere. On our phones, computers, tablets and even on our newer televisions. If you want to have a successful business, ignoring social media is a very bad idea. Social media marketing isn’t an extra, it’s necessary. Social media… Continue Reading