Does Adding Special Characters to Your Tweets on Twitter Make Them More Memorable?

If you’re on Twitter, you’ve seen tweets with those cutesy, special characters. They stand out and catch your eye. Adding them can make them more memorable. Adding symbols can make your tweets shorter and easier to read as well. There are just a few things to keep in mind about using them.

Does Adding Special Characters to Your Tweets on Twitter Make Them More Memorable?First, remember that your business Twitter is a reflection of your business. While it can be acceptable to use abbreviations and special characters, make sure that they make you look like a professional, not an idiot! Also keep in mind that not all mobile devices show every symbol. So don’t over use them. Most people with a smart phone use Twitter on it, so keep in mind that all they will see is a little box character “□” where the symbol is supposed to be.

That said you can do some great things with special characters. Things like bar charts to show information, or carets to point out things. People use Twitter to find information and to be entertained so you can use different smileys, emoticons and so forth that can help you get your message done while conserving those 140 characters. Again, just keep in mind that going overboard can make you look unprofessional.

Here’s one tool: http://tools.tweetsmarter.com/TweetMaker/NEWindex.htm
Try using some and see how they sit with you. Tweet out a few and see how people react. If you get a positive reaction, then you know you’re onto something. After all, part of Tweeting for business is being memorable. If a few judiciously used emoticons, smileys, carets or bar charts help, then it’s a good thing!

How Important is YouTube Video Marketing in Growing Your Business?

If you’re interested in pursuing social media in Tampa to grow your business, you must have thought about online video marketing; i.e. posting videos to YouTube. If so, you’re in good company.  According to YouTube:

  • Over 800 million unique users visit YouTube each month
  • Over 3 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 43 countries and across 60 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth

Sounds exciting – and also a bit daunting. Will anyone be able to sift through the millions of uploads and find yours?

You bet!


Tag – You’re It!

There is no great mystery to how videos are “found” naturally on Google. It’s all in the tags used in each video. Each is specific (or should be) to the content. If you do a search for “best craft beer Tampa,” for example, do you think “Top Ten Delis in Montana” will pop up in the results?  Of course not! And the reason is what words are used to categorize, or tag, the video.


Video Searches are Growing

As we study social media in Tampa, we have found that there are more people out there willing to search specifically for videos. According to one new study, more people who search the Internet watch online video content. Product demonstrations, how-to’s and informational videos lend themselves very well to short clips. People like to see what’s out there, not just read about it.

How many more are watching? It grows all the time. According to comScore’s November 28, 2011 press release, “184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer. The total U.S. Internet audience viewed 42.6 billion videos, representing an all-time high.  Doubtless the presidential election, the Olympics, top news stories and the latest viral videos will increase that number. exponentially.”

Video Marketing Tips

You want to keep your videos short – under one minute, generally, or you will lose people’s attention. I refer to these short videos as vignette videos to grab attention.   If a business has a longer story to tell beyond the one-minute video, provide a link to the ‘longer’ story, which could be a blog or website. These videos don’t have to be perfect Hollywood quality productions by any means! Logical, lively and to-the-point is just fine. You want to give prospective customers a quick show-and-tell – a summary – and then prompt them to TAKE ACTION!  You want them to click on your link, email or call you – and then you can close the deal.

Know Who’s Watching

The beauty of YouTube marketing is the real-time marketing aspect. You can track the number of hits, the geographical location of the viewers, and track how long they watched. This information helps you tailor your message as you craft your Tampa social media presence.

Predictive Marketing

Can you predict the future of your business? With a little forethought and effort, your online video presence can certainly help!  About half of all Google searches are predicable 12 months ahead of time. That’s a figure you should think about. What are the months, seasons or cycles unique to your business? If you can predict that people will search particular terms at certain times of the year (such as “hurricanes” during June through November, or “gym memberships” close to a new year), you can use this information to time your videos, tag them appropriately, and help people find what they need when they need it.

There is actually a name for this phenomenon: Tent-pole programming. You can create and release video content tailored to specific times of the year. Part of it is reactive and part of it is proactive.

Get Expert, Local Help with Online Video Marketing

It is critical that you hire a social media expert to create and maintain your YouTube marketing presence. It’s time-consuming enough to run a day-to-day business without the added burden of crafting timely messages, writing and/or producing a video, editing, tagging, posting and tracking. Personalized Marketing knows social media in Tampa. We create online video marketing campaigns for many types of clients. Let us get you into Lights, Camera, Action mode!

When Social Media Marketing – Don’t Forget the Social!

Here’s a cliché for you: “If at first you don’t succeed, try, try again.” Like most aphorisms, it’s true, and nowhere does it needed to be shouted from the rooftops  more than in small business marketing in Tampa Bay.

It applies to both social media in Tampa as well as face to face.

Personalized Marketing | When Social Media Marketing | Don't Forget the Social

Recently I found myself at a networking group and in the course of chit-chatting, someone told me that these groups just don’t work. I asked him how many times he had been. The reply was two. Two?  How can you expect to get results from two meet-and-greets?

Here are 5 tips for making the most of networking:

  • First, become a recognizable face. Go to more than two meetings. Go for a month. In fact, commit to seven. That is the number of repetitions it takes for a message to sink in. It works for meeting people too. People will want to know who you are. Smile.
  • Second, become an expert at being who you are. Practice your elevator speech. Out loud. Until you feel confident enough to deliver it naturally. Don’t launch into it like a caricature of a snake oil salesman. Introduce yourself. The natural question is, “And what do you do?” Tell someone And, of course, ask them. You never know how valuable a connection might be!
  • Third, make it a point to go up to five people and introduce yourself. Business card in hand. It can be before a presentation, the people sitting next to and across from you at a seminar, or a cocktails-and-appetizers function.  Just have a conversation. In this era of electronic communications, face to face interaction is a fading art!
  • Fourth, manage your expectations. Again, we live at a time where instant gratification is the norm. The human factor is a little less automatic.  You might not connect with the people you met. They might be having an off day, or you might. You may not need their service, and they may not need yours – not now. Not yet. But you never know.
  • Fifth – and here is where social media in Tampa comes in – mix your social media with your face to face. Meet someone? Friend them, follow them on Twitter, email them and tell them how much you enjoyed meting them. Read their blog.

The following happens more often than you might think: You meet someone, someone prominent at a networking event. You tell them how much you enjoyed meeting them. Take it a step farther: email them. Approaching big names is easier than you think.

Classic case: Professional speaker, author and networking expert Scott Ginsberg tells of emailing Seth Godin, bestselling author of Unleashing the Ideavirus and Purple Cow (this was way back in 2004, before Facebook and Twitter). He told Godin he admired his books and his website. And he told Godin to check out his own website. Godin wrote back, clearly touched by Ginsberg’s sincerity,  and said he would follow Ginsberg’s blog. Happy ending: Ginsberg’s blog got 70,000 hits – in one day!

Today, YouTube  videos go viral in hours, Facebook posts and tweets are shared rapid-fire. This may never happen to you, but you can make yourself and your business memorable – for FREE.

Social media in Tampa, as everywhere,  is a vital part of the mix. Trust this important part of your business marketing plan and outsource  your social media to the experts at Personalized Marketing. Try – and try again!

5 tips to use Pinterest for Social Media in Tampa

Social Media in Tampa relies upon the new, the fresh and the relevant to capture attention. If you’ve tried Facebook, Twitter, LinkedIn and Tumblr, now is the time to look into Pinterest.  This “new kid” in the social media world is a fresh and FREE way to promote your business!

Pinterest is a new Tampa social media outlet that is highly visual, allowing you to post thematic images and visual messages. The more visual the better. Think of it as the colorful magazine rack in the bookstore or checkout line.  How easy is that in a picture-perfect area like ours!

The beauty of Pinterest in Tampa Social media is that like minds come together in a visual way. You can search by themes, boards and even people. That means your business can be searched – and found — in many different ways.

Like the saying goes, a picture is worth a thousand words. Any image you post can be linked back to your site – and lead potential customers to you!  If someone likes your pin, they can repin it on their boards – and it gets repined from there in an exponential tell-a-friend way. It all links back to you. GENIUS!

Social media in Tampa relies on authenticity and perseverance to be successful. Here are 5 ways to improve your click-throughs and promote a new product using Pinterest:

  1. Evaluate whether your product would be Pinterest worthy or could be made more visual. Clever sayings, vintage ads, related pictures – anything that could be taped to the fridge or posted on Facebook works –if your product or service itself isn’t picture-pretty.
  2. Be willing to put in the time to work on your board. Try to pin something every day.  Like most entrepreneurs, of course, you simply may not have the time to do this. Consider hiring a pro to manage your Pinterest board for you!
  3. Pinterest is based on mutual interest. It is a natural springboard to other platforms, such as Twitter and Facebook, to continue or deepen a connection you make. This can be a potential customer, an advantageous business connection or people who simply like finding something new and cool, and talking about it on social media.
  4. For social media in Tampa, think of Pinterest as a visual Twitter, in which those you follow will follow you. Think reciprocity. If you repin items from top quality pinners, there is a great chance they will pin you back — giving you a boost in name value and credibility.
  5. When you create a Pinterest account, promote it on your other social media platforms. Add a Pinterest button to your website. People may click on it out of curiosity and become hooked – a FREE way to spread the word.

One final caution: People do get turned off with highly sales oriented product pictures and transparent hype. Google, as now we know, penalizes pure pitch in organic searches. Subtle is the key. Not sure how to strike the right balance? Hire an expert – Personalized Marketing!

We have expertise in this new way of reaching millions of customers. We know how to meet all your social media needs. We get to know you and your business, then create a customized program that WILL generate you leads in the important social media realm.

Want to learn more about outsourcing social media in Tampa? Call Personalized Marketing today at 727-505-5384.

Top 5 Reasons to Outsource Social Media in Tampa

Social media in Tampa is competitive, fast-paced and demanding. And it is a critical part of a business’ success. The question is, should you outsource it or control it yourself? There are many benefits to outsourcing social media in Tampa to a trusted professional.

Outsource Social Media Tampa

Outsource Social Media Tampa

Here are the top 5:

1. Save time. Many business owners create an online presence but then find that they have no time to MAINTAIN it – it is very time intensive! If you want to grow your company into a successful enterprise, you need to work at many aspects. Why not focus on those parts which you know best – the ones that will give you the best return on your time investment? Face time with prospective customers, networking, and customer relations are aspects you can’t really outsource. There is no substitute for you. Work it and leave your Internet presence to the pros.

2. A specialist gets the results you want. Would you hire a plumber to fix your cash register? Exactly! Unless you really know the intricacies of social media, why risk doing it yourself or hiring your Uncle Harry the English teacher? Social media in Tampa is not as simple as posting on Facebook once a week or tweeting your latest special. There is both art and science to using it to boost business.

3. Save money. Sure you have to pay someone, but everyone knows time is money. Your time is worth money, and the more successful you are, the more your time will be worth. Outsourcing your social media in Tampa frees you up to run your business and do the tasks that no one else can do.

4. Save aggravation. Google algorhythms change constantly. Do you know how to create meaningful links? Do you know exactly how search engine traffic works? Do you know how social media can cause your Google rankings to rise – or sink? Most business owners don’t. What works this month may not work the next. Don’t take chances. Hire a professional!

5. You stay in control. I know this one sounds counterintuitive, but trust me, it works. You control your output, your content and – most important – your time. It boils down to good training. If you teach your contract workers well, they will know your company’s voice, your purpose, and your posting schedule. Create a template and a Hootsuite schedule, and present clear expectations. A good contract writer will follow through.

The linchpin to success in outsourcing social media in Tampa is finding someone you can trust. We are the social media experts and WE GET RESULTS! We can build and brand your sites such as Facebook profiles and timelines, Facebook business and welcome pages, Twitter, YouTube, Blogs, Pinterest and Google Plus. Don’t trust a precious asset like social media to an amateur, and don’t take it on yourself. Run your business and let us do the rest! Contact us today for a FREE consultation!