Ever meet an important client only to find you have a stain on your shirt, a typo in your resume, maybe even a hiring manager’s name? You wish you could transport yourself into the classic movie Groundhog Day and start over, don’t you?
Choosing to blog about your business is choosing to put your neck out there, for anyone to see, all the time. You must make a good first impression, second impression – in fact, you’re only as credible as your last entry. Putting your business’s best face forward EVERY time you blog doesn’t mean just finding fresh content, posting often, and writing in the conversational tone of the Internet:
It means choosing the right words, the right flow, the right length, and good spelling and grammar.
It means choosing a professional writer, if there isn’t one on your staff. So here are three reasons to hire a professional writer to blog your business’s latest developments:
1. Spell Check is not a proofreader! Sure, blog writing is more informal than Web content writing, corporate profiles and white papers. But one spelling mistake or misused word makes you sound less credible – automatically! People do care! Professional writers who blog for others should know grammar rules, be excellent spellers and know how to piece a blog together so it flows smoothly. They also rely on one another to proofread.
2. The right professional says it right: A professional blog writer quickly learns not only you and your unique business, but your voice! You know what you want to say, what developments you want to highlight. An engineering firm is unlikely to use flowery, creative words and allusions to Shakespeare. In contrast, a luxury development wants vivid language that creates a desire in its call to action. An experienced blogger helps you find your voice and projects it with perfect pitch.
3. Think about this before you hit the send button: You know how to run your business successfully, and need to focus your energy on production, sales figures, spread sheets, etc. – whatever is part of your business realm. Professional blog writers are in the business of words – that’s it! They keep your blog fresh, updated, and sounding just right every single time.
Unless you have a writer on staff – and, face it, most small businesses don’t – outsourcing your blogging communication to a professional takes a big stress off your mind – allowing you to concentrate on growing your business!
PersonalizedMarketing has a staff of experienced writers and social marketing experts who can help you make a blog that captures the essence of your business, your unique voice, your latest happenings –perfectly every time!